Free tool

Franchise Website Grader

Enter your franchise development page. See what serious candidates can and can't find on it, in about 10 seconds.

Free, with no email needed. We read the public pages once and don't save the result.

What it looks for

  • A way to inquire

    A form, a phone number and a clear next step.

  • The facts candidates want

    Investment range, open territories and who you're looking for.

  • Reasons to trust you

    Owner stories, the steps to ownership, and a video.

  • Consent wording

    Language near the form covering calls and texts.

  • The basics

    HTTPS, a privacy policy and a layout built for phones.

What most franchise sites miss

On the pageShare of sites
Available territories77 of 101
Candidate information56 of 101
Item 7 investment information38 of 101

Source: ServiceScore 2025 mystery shop.

Fixing your page is only the start. Once someone fills in the form, the clock starts. Our complete guide to franchise lead follow-up covers what happens next.

Questions

What should a franchise development website include?

An inquiry form, a phone number, the investment range, who you are looking for, open territories, the steps to ownership, proof from owners, and consent wording near the form.

Does the grader save my results?

No. It reads the public pages once and shows you the result. It does not store the pages or the score.

Why did something get marked as missing when it is on my site?

It reads your page and a few pages it links to, and it can miss things that load after a page opens. Enter your exact franchise page for the fairest result.

Should a franchise website show the investment range?

It helps serious candidates qualify themselves. In the 2025 ServiceScore mystery shop, 38 of 101 sites showed Item 7 investment information. Have your franchise attorney review what you publish.